The ultimate goal of this WP is to draw a market innovation strategy, which will drive the business planning analysis and activities of the I-BiDaaS solution and prepare for the long-term sustainability and potential commercialization uptake to the primary market segments. The latter can be achieved only if the following two activities will be performed: i) raising awareness of the project in scientific and industrial communities and ii) a joint exploitation plan will be formulated in a way that will maximize the exploitation benefits for individual partners and thus foster a greater sustainability of the tools in the long-term, beyond the lifespan of the project. .
- Achieve maximum visibility and public awareness of the I-BiDaaS solution;
- Provide business and technical know-how to stakeholders;
- Increase awareness of I-BiDaaS products and highlight relevant market needs;
- Produce a condensed business plan for the commercialization of the solution – take into account privacy and legal issues.;
- Correlate individual exploitation plans and define joint exploitation activities that will facilitate project’s viability.
Market analysis, business modelling and exploitation activities will be the outcome of WP’s four tasks.